Asia’s online consumer society,
2002-2006
§Buying online
occurring more often
–In 2002, Internet buyers made up 1% of Asia’s
population, and by 2006 will reach
3.7%
§When factoring out
remote, rural areas Internet penetration
jumps
–In 2002, urban
buyer penetration
reached 3.9%,
and by 2006
reaches 14.3%
§