§Our consumer Internet user research comes from
our fifth annual Marco Polo survey of Asia’s urban Internet
users
§
§We conduct local-language phone interviews
(India conducts face-to-face interviews), and interviewed
over 4,600 users across 8 markets
–Australia,
China, Hong Kong, India, Korea, Malaysia, Singapore, and Taiwan
§
§The data set is representative of urban Internet
users of all ages. Sample sizes for each market yield a
confidence interval of +/-95%