§Proactive participant in customers’ environment
§Strengthen/Extend customer relationship
–Comprehensive
advocacy role – manage entire portfolio of solutions
–Lifecycle
management – look ahead visibility
§Transform
from commodity product ability to solutions and value add
capability
§Transform from product focus to customer-focused, innovative
services partner
§From
“plumbing” to business-enablement “platform”
§Managing
complexity: the network transformation value proposition